How Bacon And Eggs Became America's Favorite Breakfast | The Braiser

WATCH: Every Whack-Job Montage From Last Night's MasterChef Auditions

by Mariella Mosthof

MasterChef Season 4 kicked off last night with a two-hour premiere, and, as we look forward to every summer, the kooks came out of the woodwork for the open audition rounds. Of course, those are way more entertaining than the tear-filled, moving stories of overcoming adversity or whatever, so we conveniently compiled all the Crazies Montages in one convenient space for your perusal. You're welcome.

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Lady Chef Stampede: Here's Why Amy Scherber Is The One Baker Ever To Be Profiled In This Column

by Tina Nguyen

This week, on the Lady Chef Stampede, we get baked with Amy Scherber, the woman behind Amy’s Bread. Normally I am deeply suspicious of bakers, regarding them as a mutant offshoot of pastry cooks (if you want to know about pastry cooks, I suggest trying reading some H.P. Lovecraft, who wrote about them in great detail).

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Amy Bouzgalo Served Time In Federal Prison For Social Security Fraud

by Tina Nguyen

In an Arizona Republic article, Jennifer McClellan reports that Bouzgalo formerly went by the name "Amanda Bossingham," and spent 14 months in federal prison in 2008.

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The Braiser Is Hiring Summer Interns!

by Laura Norkin

If you know your Blais from your Bourdain and are passionate about the culture surrounding food; if you can write in a compelling -- if sometimes sarcastic -- tone and wait with bated breath for the James Beards Award announcements and other foodie news, please apply.

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Vintage Video: How Bacon And Eggs Became America’s Favorite Breakfast

by Verena von Pfetten 4:40 pm, June 8th

Meet Edward L. Bernays, the “Father of Public Relations” and the man responsible for putting bacon and eggs on every breakfast plate, 24-hour diner menu, and kitchen table in America. In a vintage video unearthed by Patrick Farrell at The New York Times, Bernays explains just how (and why) he made it happen. Hint: it had a little something to do with the fact that his main client at the time was bacon.

And this whole time we thought we had Dr. Seuss to thank.

WATCH:

[via NYT]

Tags:

bacon and eggs beech nut breakfast Edward L. Bernays

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