WATCH: Honey Maid Takes ‘Wholesome’ Campaign Haters To Task, With Crafts
How to best deal with internet trolls: a primer by Honey Maid.
That’s essentially how they handled the backlash off their recent “This is wholesome” campaign, which featured gay dads, an interracially married dad, and — perhaps the most egregiously unwholesome example of all — a tattooed drummer dad.
Predictably, groups like One Million Moms erupted with outrage and righteous indignation over how something as offensive as
TATTOOS GAYNESS could be wholesome, so Honey Maid delivered a followup commercial responding to the detractors. It’s not as cute as the Cheerios commercial new baby followup, but it does have crafts, so…worth a looksie, below.