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LIST: All of the Corporations Who Bought Integrated Advertising on Top Chef

Since corporations are people now, can we just call it and say that the following “people” won Top Chef: New Orleans? Because according to Ad Week, the following products will have the pleasure of being “leverage[d by Bravo] across different iterations of the series”:

  1. Philadelphia Cream Cheese
  2. Cigna Health Care
  3. Chase Sapphire Preferred Credit
  4. Toyota Corolla
  5. Zeebox
  6. Kraft’s Recipe Makers
  7. BP 

The winners of Top Chef will receive a feature in Food and Wine Magazine, a showcase at the annual Food and Wine Classic in Aspen, $100,000 from the Glad Family of Products to turn their culinary dreams into reality, and the title of Biggest Corporate Whore.

(Since we have seamlessly integrated all of these corporate presences into one post, we would like our check now, thanks.)

[AdWeek]

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One thought on “LIST: All of the Corporations Who Bought Integrated Advertising on Top Chef

  1. Oh Tina, that’s harsh! I think the show does what it needs to do for profitability and they produce a great product no matter how many brand placements I see, I’m digging it for many seasons now.

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