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WATCH: Have You Always Wanted To See Mario Batali Wearing Kinky Boots? Well, Here It Is

Kinky Boots, the Tony Award-winning musical by Cyndi Lauper and Harvey Fierstein, has launched the Just Be Campaign with six celebrities putting on sparkly red boots to share “what the musical’s message means to them and how they use their unique passions to help and inspire others.”

Mario Batali is one of the six, who’s figuratively standing up for kids battling pediatric cancer. But he’s literally standing up wearing sexually deviant go-go boots. Check out the campaign video below.

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