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WATCH: Will Next’s Bocuse d’Or Trailer Get America To Care About the Bocuse d’Or?

Paul Bocuse wants America to care about the Bocuse d’Or. Grant Achatz is on the Team USA mentor committee. WE SMELL CONSPIRACY. Actually, we just smell the delicious smell of smoking hay from this gorgeous, appropriately dramatic new Next trailer for their upcoming Bocuse d’Or-themed menu. Sooo pretty. Check it out below, and tune in to 2015′s Bocuse d’Or live-stream to make Paul Bocuse happy. We promise rooting for perennial underdogs Team USA is exciting.

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WATCH: Re-Live The Magic Of The Bocuse d’Or 2013 Final
Team USA Officially Places Seventh At The Bocuse d’Or

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