Rick Bayless To Develop Craft Beer With Corona Co.
Rick Bayless announced today that he would soon enter into a partnership with Crown Imports, the company that distributes Mexican beers like Corona in the US, to create his very own Rick Bayless craft cerveza.
AdAge reported the details of the partnership, in which Bayless will become one of Crown’s “master brewers” and develop his own line of beer, in exchange for Crown sponsoring Bayless’s PBS series Mexico: One Plate At A Time. Sadly for everyone outside of the midwest, the Bayless beer, which may just pair nicely with Mexican cuisine (call it a hunch), will only be distributed regionally to start.
This is the second time that Bayless has been involved with brewing craft beers: a few years ago, he created a beer called Marisol for the Goose Island Brewing Co., which is still served at the Frontera Grill.