Sam Adams Beer Pulls Sponsorship of St. Patrick’s Day Parades That Ban LGBT Leprechauns
The Boston Beer Company, which brews, among other things, Sam Adams, has made the decision to pull its sponsorship of St. Patrick’s Day Parades that ban LGBT Irishpersons from marching. Lookin’ at you, New York City and Boston. The veterans group that organizes Boston’s parade claims that “it is not opposed to LGBT people, but does not allow sexual orientation to be displayed.”
Basically, openly gay veterans can’t march, and that’s bad press no matter what kind of semantics you’re playing. In fact, neither Boston Mayor Marty Walsh nor New York Mayor Bill De Blasio will be marching in either of their hometown’s parades, until the decision to exclude LGBT marchers is overturned.
At least one Boston area bar decided to boycott Sam Adams beer recently after learning of its parade sponsorship, which the Boston Beer Company appeared to take to heart. Upon reevaluating their participation in the parade, they released a statement reading in part:
“We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year’s parade…We were hopeful an agreement could be reached to allow everyone, regardless of orientation, to participate in this parade. However, given the current status of the negotiations, this may not be possible.”
The bar boycotting Sam Adams is once again stocking it in light of the distributor’s reconsideration.