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WATCH: Snoop Lion’s Hot Pockets Music Video, Starring Kate Upton and Larry King

This is the best thing to happen to Hot Pockets since the Jim Gaffigan bit, but we don’t know exactly how or why, because we have no earthly idea what’s going on here. There seems to be a Kate Upton dream sequence (yes, there’s sexy Hot Pocket consumption, if there is such a thing), a prominent Larry King cameo, and the artist formerly known as Snoop Dogg rapping passionately about Hot Pocket crust (because he’s “the baker”…get it?) while some creepy butcher counters with a passion for meat filling. King is the cheese man. Obviously.

Check out the music video? commercial? viral campaign? stoner nightmare? below.

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