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Taco Bell to Offer Mobile Ordering This Year, God Help Us All

Now if Taco Bell delivered, then perhaps we’d consider it for the days we can’t get a Mission Cantina burrito. Ha, JK!

So yes, the fast-food chain is testing an app that would allow customers to order ahead to, you know, get their fast food faster. Because it’s all about those young milennials, with their fancy Taco Bell necklaces, and all!

Those around Orange County, California will be able to try the app before anyone else. And according to Nation’s Restaurant News, the chain is hoping it will be a jackpot:

According to recent National Restaurant Association research, 74 percent of consumers aged 18 to 34 say they would order takeout/delivery on a mobile device, if it were available. Among all ages, two in five consumers said they use smartphones to find restaurants or get directions, and capturing those users alone would be a tremendous opportunity, said Jenkins.

“Mobile is the biggest shift in QSR since the drive thru,” said Jenkins.

“If you can get 10 million people to download your app, you’re putting a portal to Taco Bell in 10 million pockets.”

Let’s hope the app takes off faster than the necklaces.

[NRN]

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