The Taste Season Finale Ratings Hit All-Time Series Low

That dull thud you hear is the clunky demise of The Taste, which, we think we can safely assume, won’t be back for another season, in spite of the perfect marriage of Bourdain and Lawson at the helm.

The series kicked off with promise, scoring ABC’s highest premiere ratings in two years. But the numbers tanked quickly afterward, and stayed in the gutter, all the way to the bitter finale, which screeched to a 3.36 million viewer halt. Rough.

Our briefly brainstormed suggestions for next time: replace Malarkey (but then who would we make fun of?); put Nigella in some jewel tones (not that she doesn’t look effortlessly spectacular in the ubiquitous black and red get-ups she was sporting this season); sub-title Ludo; broadcast the Bourdain family/Big Gay Ice Cream live-stream viewing party in some sort of ABC bonus app.

Bye forever, The Taste. We had fun watching chefs like Jose Andres, Gabrielle Hamilton, Mario Carbone, and Rich Torrisi on network primetime while it lasted.

[Huffington Post]


  • myshadow

    The show sucked, the premise sucked. This whole ‘reality television’ has to stop. The idiot suits that ruined what ‘Food Television’
    with cake competitions, food truck races, secret shopper, restaurant rescues, horrible cook shows and any other ‘competition’ shows are a mind numbing blight, and they seemingly don’t get it.
    I’d like to see again how someone makes Ethiopian, Malaysian, Greek, Scandinavian, and the hundreds of other cuisines, their spices and condiments.

  • joelfinkle

    The show had some promise, but seemed to torpedo itself every time it built anticipation.
    The mentorship should be the focus, but all we see of mentoring is Tony tasting, and Ludo screaming. Where’s the teaching?
    It definitely needs a rework if they’re going to bring it back: Perhaps each week is guest-judged, but the mentors spend the whole hour developing the taste? The politics of coaching them to please the judges, e.g. “Paula Deen will love it if you add more mayo” would be more fun to watch than a lot of running around as the clock runs down.
    And I’d like to see how they come at the decision to name a winner and the one or more losers per week (and more than one per week I think diminished the value too), not just announce it.

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