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WATCH: Michael Moss And Michael Pollan Explore The Labyrinth Of Secrets Known As A Supermarket

Although grocery store buzzwords like “probiotic” and “organic” might be the most obvious food advertising lures, New York Times food journalist Michael Moss and famous person Michael Pollan go through a regular grocery store in the outer boroughs of New York City (represent, Prospect Heights!) and show you that it’s not really about how a food product is labeled so much as how it’s packaged and where it’s placed. Why, for instance, do Lunchables come in bright yellow and cartoon-covered packaging? And wouldn’t you know, your supermarket is a labyrinth of secrets.

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