WATCH: TIME Magazine Makes Chang, Atala, And Redzepi Wear Toques in The Woods
In a photoshoot that captures the zeitgeist of the modern culinary world, TIME Magazine brought world-class chefs and best friends David Chang, Rene Redzepi, and Alex Atala into the woods to capture them in their natural element (hunter-gather-foraging), and to put them in silly toques, which everyone knows they never wear. Especially in the woods! (Look at how silly they appear, though — is Atala only wearing a fur vest? Rawr.)
“They are good friends, they know each other well and hang out and it wasn’t very farfetched from what they normally do. They’ve been hunting together; they’ve been fishing together. I basically re-created a scene they’ve done in the past and just added the hats. “
And the dudes loved it, especially since it was totally not the fancy-knives-hot-stoves-dead-animals type of shoot. As Redzepi noted, “Typically, when people take photos at the restaurant, it’s like a quick thing between lunch and dinner service.”
And normal chef photos probably don’t have a shirtless Atala draped in fur. This should be a new trend. But only with Alex Atala.
The accompanying article can be found in the latest issue of TIME Magazine.
Alex Atala Gets Recognized by Every Brazilian in Queens, NY
Internationally Renowned Brazilian Chef Alex Atala Dubbed ‘The Most Interesting Man In The World’ By David Chang
Chefs Served Blood, Pollution At ‘Cook It Raw’